Minnesota Lynx Launch Lynx Changemakers Initiative to Empower Women's Sports

The Minnesota Lynx have unveiled an exciting new initiative called Lynx Changemakers. This groundbreaking program is designed to support women's sports and empower future female leaders in Minnesota. Inspired by the WNBA's league-level initiative, Lynx Changemakers is set to make a significant impact in promoting gender equity and women's leadership in the world of sports.

Supporting Future Female Leaders

Empowering young women through sports engagement

The Lynx Changemakers platform goes beyond a simple sponsorship deal. It is a unique initiative that combines financial contributions to local organizations with executive roundtables, special team access, and an annual 'Lynx Changemaker Summit' in Minneapolis.

This summit brings together executives, employee resource group leaders, and athletes to share inspiring stories and discuss strategies for nurturing future female leaders. The event will be live-streamed for the employee networks of each Lynx Changemaker, ensuring a wide reach and impact.

Additionally, a portion of the proceeds from each partnership will be directed to Minneapolis-based organizations that use sports as a catalyst for change and community engagement. The first beneficiary, Girls Taking Action©, is dedicated to empowering and educating girls.

Through the Lynx Changemakers platform, the Minnesota Lynx and their partners are making a meaningful impact in communities, further empowering young women and promoting the growth of women's sports.

Collaboration with Target

Expanding the partnership for lasting impact

The Lynx Changemakers initiative has partnered with Target, a leading retailer, to ignite meaningful, intentional, and lasting impact across communities. This collaboration extends beyond basketball and aims to create positive change in local communities.

Target's commitment to gender equity and women's leadership aligns perfectly with the goals of the Lynx Changemakers platform. By joining forces, the Minnesota Lynx and Target are working together to elevate the status of women in sports and inspire future generations of female leaders.

Through this partnership, the Lynx Changemakers initiative will have the resources and support needed to make a significant difference in the lives of young women in Minnesota.

Building on WNBA's Changemakers Initiative

Contributing to the growth of women's basketball

The Lynx Changemakers platform is inspired by the WNBA's league-level initiative, 'WNBA Changemakers,' which was launched in 2020. This league-wide effort, in partnership with companies like AT&T, Deloitte, and Nike, focuses on marketing, branding, and enhancing player and fan experiences.

By introducing the Lynx Changemakers initiative, the Minnesota Lynx are further contributing to the WNBA's ongoing efforts to promote gender equity and empower women in sports. This collaboration between the Lynx and the WNBA showcases a powerful commitment to the growth and impact of women's basketball.

The Lynx Changemakers platform aims to create positive change not only within the Lynx organization but also in the broader sports community, inspiring young women and elevating the status of women in sports.